For years, affiliate marketing has provided a steady stream of traffic and sales to online merchants. As a staple in the online marketing toolkit, the affiliate channel continues to play a critical role in driving brand awareness and revenues. And all indications are that the affiliate channel is going to continue to expand significantly. In fact, some estimates project affiliate marketing revenues to reach $4 billion by 2014. Simply put, if you’re selling anything online you need an affiliate marketing strategy. There are several factors driving the increased interest in performance based marketing. The three biggest are the rise in affiliate deal sites (e.g. coupon sites), advances in technology (e.g. smart phone technology, tablets) and the overall evolution of affiliate marketing. These influences are prompting retailers to increase their intellectual and financial investments in the affiliate channel. If you don’t currently have an affiliate marketing strategy or if you aren’t pleased with the results of your current affiliate program, we can assist. Our team can assist you in all aspects of designing, deploying and managing an effective affiliate marketing program that gets results.
A few of the ways in which our affiliate program management services can help you are:
- Increase overall program profitability
- Tweak and optimize program performance
- Recruit, develop and motivate affiliate partners
- Create interest, build trust in your program.
